HubSpot Service Hub

Turn service into a growth engine

Most service teams don't struggle because they care less. They struggle because the system makes it hard to care consistently. Service Hub helps you scale support, protect customer experience, and drive retention — all on top of HubSpot's Smart CRM.

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Conversations Everywhere

Conversations happen in too many places. Your team wastes time switching tools instead of solving problems.

Tickets Get Handled, But...

Tickets get handled, but the business doesn't learn from them. The same issues keep coming back.

Risk Visible Too Late

Customer risk is visible… only when it's too late. Churn happens before anyone could intervene.

Resolve issues faster

Bring channels together so nothing gets missed. Give agents the context they need instantly. Automate the repetitive parts so humans handle the human work.

Build trust with consistent experiences

Every customer gets a clear, timely response. Handoffs are smooth (no "can you repeat that?"). SLAs and routing help you stay reliable as volume grows.

Drive retention by going proactive

Spot risk early before churn becomes inevitable. Prioritise outreach based on health and activity. Turn service signals into upsell opportunities when it makes sense.

The upgrade moment: Starter vs Professional

Starter is great when service is mostly organisation

Manage tickets and a shared inbox
Add basic structure and visibility
Keep things moving for a small team

Professional is the move when service needs to become a system

One unified place to work (not five tabs and three inboxes)
Reliable routing, SLAs, and real-time performance insight
Automation that keeps quality high as volume increases
Customer success gets its own operating rhythm (not "CSMs in spreadsheets")

If you recognise that shift, Professional is where service starts to scale.

HubSpot Help Desk workspace showing unified inbox and ticket management

Professional+

Help Desk: one home for every support conversation

The Help Desk workspace is where support becomes manageable at scale.

It brings your customer conversations into one place, across channels like:

Email and chat
Forms and messaging apps
Calling and social channels

The value isn't "another inbox." It's clarity:

What needs attention now
What's breaching (or about to breach) SLA
Who should handle what — and why
How the team is performing in real time

When support lives in one workspace, you reduce noise and increase resolution speed.

Customer Success Workspace showing account health and task management

Professional+

Customer Success Workspace: manage retention like a portfolio

Customer Success is often the first team to feel the pain of disconnected data.

The Customer Success Workspace gives CSMs a single place to manage their book of business:

See what matters for key accounts today
Prioritise outreach based on signals and health
Keep success motions consistent across the team

Instead of "track renewals and risk in a spreadsheet," you get a workspace built for proactive retention.

Service Hub automation and AI features for intelligent routing and responses

Scale Quality

Automation and AI: scale quality, not just volume

Service teams don't need automation to feel "modern." They need it to stay human under pressure.

Service Hub helps you automate intelligently:

Route and prioritise requests so the right person sees the right ticket
Standardise repetitive actions so quality stays consistent
Use AI to handle routine questions and speed up time-to-resolution

The result is a team that closes more tickets and delivers a better experience.

Knowledge base and customer portal for self-service support

Reduce Tickets

Self-service: reduce tickets while improving experience

The fastest ticket is the one you never receive.

Service Hub helps you build self-service that actually works:

A knowledge base customers can search anytime
A customer portal that makes support feel organised and transparent
AI-assisted experiences that help customers find answers faster

Self-service isn't about deflecting customers — it's about respecting their time.

Customer feedback surveys and analytics dashboard

Continuous Improvement

Feedback and insight: improve what you can measure

Service Hub helps you listen at scale:

Capture customer sentiment with feedback surveys (NPS, CSAT, CES)
Track trends over time (not just one-off scores)
Connect feedback to the actual customer journey so you can fix root causes

When feedback becomes part of the system, improvement becomes continuous.

Feature	Free $0	Starter ~$15/seat/mo	Most Popular Professional ~$100/seat/mo	Enterprise ~$150/seat/mo
Best For
Use case	Basic ticketing	Small team structure	Scalable service system	Complex organisations
Workspaces
Help Desk workspace
Customer Success workspace
Support Channels
Shared inbox
Live chat
Calling
Phone orchestration (IVR)
Automation & Routing
Basic ticket automation
SLAs
Conditional SLAs
Skills-based routing
Self-Service
Knowledge base
Customer portal
Feedback & Analytics
Customer feedback surveys
Advanced analytics

A support operating model

Channels, routing, SLAs, prioritisation — the foundation that makes support predictable and scalable.

Unified workspaces teams actually adopt

Help Desk + CS Workspace configured for how your team actually works, not just turned on.

Automation that protects quality

Routing, alerts, handoffs, self-service loops — automation that keeps quality high as volume grows.

A feedback system that drives improvement

NPS, CSAT, CES connected to the customer journey so you can fix root causes, not just measure symptoms.

Reporting leaders can trust

Performance dashboards, risk signals, retention metrics — data that helps you lead, not just react.

⚠️ Image Requirements (Remove Before Final Publish)

The following placeholder images need to be replaced with final assets:

1. Hero Background (Desktop)

Current: https://placehold.co/1920x800/f97316/ffffff.png

Dimensions: 1920x800px

AI Generation Prompt:

Abstract customer service visualization. Warm orange (#f97316) to amber (#f59e0b) gradient background. Flowing connected lines representing customer conversations converging into one point. Speech bubbles and support ticket icons subtly integrated. Professional, modern, welcoming aesthetic. Suitable for white text overlay on left side. High-resolution, clean design.

2. Hero Background (Mobile)

Current: https://placehold.co/768x600/f97316/ffffff.png

Dimensions: 768x600px

AI Generation Prompt:

Same as desktop but vertical orientation. Warm orange gradient. Connected conversation lines. Clean and minimal for mobile viewing. Text will overlay center.