HubSpot Content Hub

Make content the engine behind demand gen

Most teams don't struggle because they can't create content. They struggle because content doesn't connect to outcomes. Content Hub gives you a modern content system — CMS + content tools + AI — connected to the same CRM data powering your marketing.

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HubSpot Content Hub

Sound familiar?

Traffic Without Conversions

Blogs get traffic, but conversions are inconsistent. Content exists, but doesn't move people.

Hard to Scale

Landing pages look fine, but they're hard to scale and maintain. Every update is a project.

Dev Dependency

Updating the website feels like a development project. Marketing waits on technical help.

Unclear Performance

Content performance is unclear, so you keep guessing what works and what doesn't.

💡 Content Hub is almost always an addition to Marketing Hub. Marketing Hub drives campaigns and automation. Content Hub makes the website and content experience fast, scalable, and measurable — so your demand gen engine has a stronger foundation.

What Content Hub helps your Marketing Hub team achieve

Publish faster

Let teams create and update pages without heavy dev cycles. Keep design consistent through themes and modules. Give developers a clean foundation when custom work is needed.

Build paths that convert

Create landing pages and website experiences that match intent. Personalise content where it adds value. Reduce friction in the moments that matter.

Keep performance part of the system

Create → measure → improve. Tie content performance to leads and pipeline. Make optimisation part of the workflow, not a quarterly project.

The "add Content Hub" moment

Marketing Hub helps you run campaigns, email, automation, and measurement. You add Content Hub when you want the website and content experience to be just as scalable:

  • → You're publishing frequently and need speed without chaos
  • → You want a consistent brand experience across pages
  • → Your website updates shouldn't depend on developer availability
  • → You want content performance to connect directly to lead generation

If Marketing Hub is the growth engine, Content Hub is the chassis.

Content Hub CMS

Website & CMS

The system that makes content scalable

Content Hub gives you a modern CMS designed for marketers and developers:

  • Marketers can build and update pages quickly using modules
  • Developers can create reusable components and keep things maintainable
  • Your website stays connected to the CRM and the rest of HubSpot

The key value is governance: you can scale publishing without your site becoming inconsistent.

Content creation tools

Content Creation

Turn "we should publish more" into "we can"

Content Hub supports the reality of content production:

  • Teams need speed
  • Teams need consistency
  • Teams need quality control

That's why it combines:

  • Reusable page building blocks
  • Content tooling for blogs, pages, and assets
  • AI assistance to speed up drafting and iteration

The goal isn't "more content." It's content that supports conversion and pipeline.

Content personalisation

Personalisation

Make content feel relevant (when it matters)

Personalisation isn't about creepy targeting. It's about relevance.

With Content Hub (and Marketing Hub data), you can:

  • Show different content based on lifecycle stage or audience segment
  • Adapt CTAs and next steps to match intent
  • Keep the experience consistent from website to email to nurture

This is where Content Hub becomes more than a CMS: it becomes a connected experience layer.

Choosing the right tier

Content Hub complements Marketing Hub

Feature Free $0 Starter From $20/mo Most Popular Professional From $500/mo Enterprise From $1,500/mo
Best For
Use case Simple pages Small team speed Active publishing Multi-team governance
Website & CMS
Website pages
Blog
Custom themes
Content Tools
Drag-and-drop editor
AI content assistant
Content remix
Personalisation
Smart content
Dynamic pages
Memberships

A note on pricing

Content Hub pricing is driven by the tier you choose and how complex your website/content operation is. If you're already investing in Marketing Hub, Content Hub is often justified by: time saved on website updates, improved conversion rates, and reduced dependency on dev time for routine work.

What we help you build with Marketing Hub + Content Hub

If you want Content Hub to create leverage (not just a new CMS), we typically focus on:

A website foundation easy to maintain

Themes, modules, governance — so your site stays consistent as you scale.

Conversion paths that match intent

Pages, CTAs, forms, journeys — designed to move people, not just inform them.

A publishing system

Templates, processes, roles, quality control — so content gets out the door.

Personalisation where it improves conversion

Segments, smart content, next steps — relevance without creepiness.

A measurement loop

Content performance tied to pipeline — so optimisation is continuous.

Next steps

If Marketing Hub is working but your website is slowing you down, Content Hub is usually the unlock.

If you already have Content Hub but publishing feels chaotic, we'll design the theme, modules, and governance that create speed with consistency.

Start with the experience you want your buyers to have.
Then build the content system that delivers it — consistently.

⚠️ Image Requirements (Remove Before Final Publish)

The following placeholder images need to be replaced:

1. Hero Background (Desktop: 1920x800, Mobile: 768x600)

AI Prompt: Abstract content/creative visualization. Purple (#7c3aed) to violet (#8b5cf6) gradient. Flowing content blocks, page layouts, creative elements. Modern, clean, inspiring. Suitable for white text overlay.

2. CMS/Website Screenshot (600x450)

Description: Screenshot of HubSpot page editor showing drag-and-drop modules, theme consistency. Demonstrate "marketers can build without dev help."

3. Content Creation Screenshot (600x450)

Description: Screenshot of blog editor or AI content assistant generating content. Show the content creation workflow.

4. Personalisation Screenshot (600x450)

Description: Screenshot of smart content rules or dynamic page preview showing different content for different segments.