HubSpot Credits

The fuel for your AI and data engines

A flexible, usage-based currency that powers the heavy lifting in Data Hub and Breeze AI across all Hubs.

Talk to us Learn more
Credits_banner_mobile

Why usage-based pricing?

Most teams are used to paying for software by the seat or the contact. But AI and data don't work like that. They work by action.

  • 💡 You don't want a "Data Enrichment Seat" — you want to enrich these specific high-value leads.
  • 🤖 You don't want an "AI User" — you want an agent to handle this specific volume of support chats.
  • 📈 Usage is variable. Seasons change. Campaigns spike.
Our approach is simple: flat fees for your humans, usage-based credits for your AI and data.

What HubSpot Credits help you achieve

Think of Credits as the "electricity" that powers the smartest parts of the Smart CRM

Access enterprise-grade data

Enrich contact and company records with one click, reveal buyer intent from anonymous traffic, and shorten forms by asking for less.

Scale support without scaling headcount

Resolve customer questions 24/7 without human intervention. Pay only for conversations the AI actually handles.

Keep your budget predictable

Choose Auto-Upgrade for seamless operations or set a Hard Cap. Your business, your rules.

HubSpot Credits usage dashboard

When to scale

The "Add Credits" moment

Every paid portal (Starter+) comes with a monthly credit allowance. You typically start thinking about buying more credits when:

  • Data Enrichment becomes standard: You decide to auto-enrich every new MQL, not just manually selected ones.
  • AI Agents prove their value: Your Customer Agent is successfully resolving 50%+ of chats, and you want to open it to more regions.
  • Prospecting intensifies: Your sales team is using the Prospecting Agent for deep research on hundreds of target accounts.

If the base allowance is the "starter pack," adding credits is how you scale the machine.

View pricing

How consumption works

The "Exchange Rate" — Credits are consumed differently depending on the value of the task

Feature Action Per Action Credits Used
Data & Intelligence
Enrich one company or contact record 📊 10 Credits
Identify one company via Buyer Intent 🔍 10 Credits
Enrich one Smart Property ✨ 10 Credits
AI Agents
Deep research on one company (Prospecting Agent) 🔬 10 Credits
One fully managed conversation (Customer Agent) 💬 100 Credits

The Math

With 1,000 credits ($10/month add-on), you could enrich 100 leads OR handle 10 full support conversations. 

// Workflow: Credit Purchase -> Balance Update
// Trigger: Payment received via Commerce Hub

exports.main = async (event, callback) => {
  const contact = event.inputFields;
  const creditsPurchased = event.payload.amount / 10; // $10 = 1 credit

  // Get current balance
  const currentBalance = contact.current_credit_balance || 0;

  // Update contact with new balance
  const newBalance = currentBalance + creditsPurchased;

  callback({
    outputFields: {
      current_credit_balance: newBalance,
      last_credit_purchase: new Date().toISOString()
    }
  });
};

Advanced Implementation

Building your own Credit System

Note: There is a difference between HubSpot Credits (what you pay HubSpot) and Customer Credits (what your customers might pay you).

If you're looking to build a "ClassPass" style model or a loyalty system where your customers buy credits, you build it with Content Hub + Custom Objects:

  1. Create a Custom Object: User_Credits or add a property to Contact for Current_Credit_Balance
  2. Commerce Hub: Use Payment Links to sell "Credit Packs"
  3. Workflows: Trigger on payment received → Increase balance
  4. Usage: Forms or buttons decrement the balance
Get implementation help

Credits included in your HubSpot subscription

Your monthly credit allowance is determined by your highest Hub tier

Feature Starter 500 Credits/mo Professional 3,000 Credits/mo Enterprise 5,000 Credits/mo
Best For
Use Case Testing enrichment on key leads Active teams at scale Heavy enrichment loads
Capacity Examples
Leads enriched per month ~50 ~300 ~500
AI support conversations ~5 ~30 ~50
Special Note
Data Hub Enterprise — — 10,000 Credits/mo

A note on pricing

  • The Cost: $10 USD per 1,000 credits
  • The Rules: Credits reset monthly. They do not roll over. Use it or lose it.
  • The Strategy: It's cheaper to buy a recurring pack than to rely on ad-hoc overages if your volume is consistent.

What we help you build with HubSpot Credits

Turn Credits into revenue drivers, not budget burners

Enrichment Waterfalls

Workflows that only enrich high-intent leads, saving credits on junk leads.

Agent Handoffs

Tuning the Customer Agent to resolve the "easy" 80% so you only pay for high-value resolutions.

Usage Dashboards

A report that tracks who is using credits (Sales vs. Marketing) so you can allocate budget.

The "Safety Valve"

Automated notifications before you hit the hard cap, so critical automations don't pause.

Next steps

📊 Hitting limits?

Analyze the usage report first. Are you enriching junk data? Let's find out.

🧪 Afraid of costs?

Set a hard cap in settings and run a pilot. Control your spend while you test.

Credits are a lever. Pull it when you need speed and data. Release it when you need to conserve cash.

Talk to a Credits Strategist →