Live Online Workshop · May 16, 2026

Master Inbound Sales Demo Storytelling: Turn Features into Revenue-Driving Narratives

Q: What is the refund policy?

Full refund: Available if you cancel at least 7 days before the workshop date (by May 9, 2025). No refund: Cancellations received fewer than 7 days before the event, and no-shows, are not eligible for a refund. You may transfer your spot to a colleague at no additional charge—please notify us by email at least 24 hours in advance.

A 6-hour live, virtual workshop on May 16th. Limited spots available.

Date

May 16, 2026

Time

10:00 – 16:00 CET

Investment

400 EUR

Format

Live Online

Build a Repeatable Narrative Structure

Construct a high-impact three-part narrative (Challenge, Action, Result) for any sales scenario.

Master Real-Time Stumper Questions

Manage complex, off-script questions using a pre-defined framework to control the conversation and maintain scope.

Use Analogy & Metaphor with Impact

Leverage advanced analogy techniques to make complex technical concepts instantly clear and memorable.

Sharpen Your Objection Handling

Practice and receive direct, actionable feedback on your objection-handling and pitching delivery styles.

New SEs

Role

New Solutions Engineers

Recently onboarded SEs who need a repeatable framework for delivering compelling, story-driven demos that connect features to business outcomes.

High-Potential AEs

Role

High-Potential Account Executives

AEs ready to elevate their demo delivery and close more deals by mastering narrative-driven sales techniques and confident objection handling.

Module 1

The Core Narrative Model

Deep dive into the Challenge, Action, Result (CAR) framework and how to apply it to the HubSpot Growth Stack across any sales scenario.

Module 2

Advanced Objection Handling

Techniques for pivoting away from technical derailment and confidently managing off-topic questions during live demos.

Module 3

Leveraging Analogy and Emotion

Crafting high-impact analogies to explain complex data relationships and automation workflows in terms prospects immediately understand.

Module 4

Role-Playing and Peer Review

Dedicated time for practicing new narrative arcs and receiving immediate feedback from peers and the instructor on delivery and impact.

Course Requirements & Logistics

Requirements for Enrollment

Participants should have basic knowledge of the HubSpot platform. No prior experience with structured narrative frameworks is required.

Pre-Work

Please come prepared with one recent demo or presentation you felt was particularly challenging to deliver or manage. You will use this as a foundation during the role-playing module.

Recommended Materials

A notebook and pen for drafting narrative frameworks (laptops will be minimized during core presentation time)
A quiet workspace with a stable internet connection
A headset or quality microphone for active participation in role-play exercises

Note: Laptops are only encouraged during dedicated hands-on activity blocks. We ask participants to close devices during core instruction for maximum engagement and focus on group discussion.

Meet Your Instructor

Willem Reus

Solutions Engineer, HubSpot

Willem brings deep experience in high-stakes enterprise demos and public speaking. As a Solutions Engineer at HubSpot, he has delivered hundreds of demos across complex sales cycles—connecting HubSpot's platform to genuine business challenges for a wide range of prospects.

His work combines technical depth with storytelling craft, helping sales teams move beyond feature walkthroughs and into narrative-driven conversations that drive revenue.

Have questions before registering? Reach out directly:

📧 wreus@hubspot.com

Email Willem

Will the session be recorded?

No. This is a live, interactive workshop designed for real-time practice and feedback. The value comes from active participation—recording would undermine that experience.

What virtual platform will be used?

A Zoom or Google Meet link will be provided upon registration confirmation. You will receive joining instructions by email at least 48 hours before the session.

Can I use my laptop during the training?

Only during dedicated hands-on activity blocks. We strongly encourage closing devices during core instruction to maximise engagement and focus on group discussion and role-play exercises.

What is the refund policy?

Full refund: Available if you cancel at least 7 days before the workshop date (by May 9, 2025).

No refund: Cancellations received fewer than 7 days before the event, and no-shows, are not eligible for a refund. You may transfer your spot to a colleague at no additional charge—please notify us by email at least 24 hours in advance.

Is this workshop suitable for beginners?

The workshop assumes basic familiarity with the HubSpot platform. It is designed for participants who are intermediate or advanced in product knowledge but new to structured narrative and storytelling frameworks in a sales context.